Are you a professional speaker or trainer looking to stand out from the crowd and take your business to the next level?
Would you like unique and innovative marketing materials that clearly represent the value of your programs and services to potential clients and meeting planners?
Would you like to build your passive income through innovative value-add products that are unique to your specific message?
Rachel Colic and her team of Professional Speaker Marketing Specialists work with professional speakers and trainers who want to boost their brands and take their businesses to the next level.
Check out some of the marketing materials and products we have created for other professional speakers just like you in our Portfolio.
Branding & Logo Design
Developing a clear and concise brand is key to building a successful professional speaking business. We work with a variety of professional graphic designers to help you craft a brand, corresponding logo and tagline that speaks to your target market and sets you apart in the crowded marketplace of professional speaking.
Social Marketing
With over 70 Million users on LinkedIn, 500 Million users on Facebook and 96 Million Tweets posted every day, if you're not engaging in large and ever-growing world of Social Marketing you're leaving big business on the table. Our team of Marketing Specialists works with you to design custom-branded Social Marketing profiles to ensure your brand is being properly represented in this web 2.0 marketplace. Then we help you develop and publish content on these platforms that will engage your followers, demonstrate your expertise and value and encourage sharing across networks - virtually creating an internet word-of-mouth campaign for you. We take care of all the implementation work for you, allowing you to focus on what you do best!
(Facebook Sidebars, Twitter Backgrounds, YouTube Backgrounds, Blogs, LinkedIn Profiles, etc.) click here to see samples of our work
Innovative Marketing Materials
Standing out from the crowd is becoming increasingly difficult in the highly competitive market of professional speaking. Our team of Speaker Marketing Specialists will work with you to create innovative and unique marketing materials that clearly represent the value of your programs and services and differentiate you from your competitors.
(One Sheets, Postcards, Flyers, Handouts, Direct-Mail Campaigns, Business Cards, Letterhead, Promotional Items, etc.) click here to see samples of our work
Website Development & Optimization
As a professional speaker it is important to have a website that is optimized for search engines and speaks to your specific target market. We work with you to create a uniquely tailored website designed to;
- attract your target market
- optimize your organic search engine rankings
- reinforce your brand message
- effectively present the value of your programs and services
- meet your business vision and goals
(includes: Design & Layout, Copy writing, SEO & Submissions, Pay-Per-Click Campaigns, Blogs, etc.) click here to see samples of our work
Direct Mail Campaigns / Promotional Products
Developing a 'warm strategy' that allows you to stay top of mind with your current clients and cultivate new relationships with potential clients is key to taking your business to the next level. We work with you to develop a direct mail campaign that has a relevant theme and a uniquely branded message. Then we partner with you to implement a strategic follow-up process to increase your return on investment and the overall success of your campaign.
"Rachel helped us develop a unique theme and message for our 2007 Spring direct mail campaign. As a result we landed 6 new clients and $91,000 worth of business - and we hope to repeat that success again this year,
with her help of course!"
~ Lisa Leitch, President - Teneo Inc.
eZine/Newsletter Design & Management
Staying top of mind with your existing clients, leads and potential future clients is key in the professional speaking business. We will work with you to create a customized HTML template that reinforces your brand and allows you to offer your clients the value-added service of a monthly/quarterly newsletter with tips and ideas around your area of expertise.
Product Development & Distribution
As a professional speaker, producing value added products to offer your clients along with your programs is a must. They help to not only reinforce the concepts you share in your presentations, but they increase the profitability of every event you speak at.
From concept to completion we work with you to re-purpose and re-invent your current materials and/or develop new innovative products that; appeal to your target market, position you as the expert in your field and generate passive income for years to come!
Power Point Presentations
Would you like your presentations to look more professional and in line with your overall brand? As a professional speaker or trainer it is important that all of the materials and tools you use reinforce your brand and showcase your level of professionalism. We will work with you to develop a custom Power Point template that will give your presentations a cleaner, easier to read and more professional look.
Marketing Must-Haves for New Speakers
In the field of professional speaking it is exceedingly important to stand out from the crowd. If you are new to the business of professional speaking this means you must carefully and strategically come out of the gates running. Developing a brand that clearly and concisely demonstrates your unique value to potential clients and speakers bureaus and sets you apart from the competition requires time, patience, work and an extensive knowledge of the speaking industry and your competition!
Our team of highly trained Speaker Marketing Specialists are here to work with you ensure when you take your new business to market it will be wildly successful... the first time! Our marketing must-haves for new speakers will provide you with everything you need to develop a clear and concise brand message, build your client database, craft killer presentations and create marketing materials that position you as an expert in your field.
(includes: Business Cards, Letterhead, One Sheets, Press Kits, Presentation Folders, Flyers, Web Design & Copy, Blogs, Newsletter/eZine, Preview Video consulting, etc.)
Preview Video Consulting
Having a preview video that you can send to potential clients and speakers bureaus is a must in today's competitive marketplace of professional speaking. Working in conjunction with professional editors who specialize in preview videos for professional speakers, we help you create a powerful video that clearly demonstrates your speaking ability and the value of your programs and services.
Conference/Event Databases
We will work with you to create a unique database tailored to include events for your specific target market. By identifying the top speaking engagements each year for you to potentially speak at, these databases are designed to increase bookings and position you as a must have speaker and the expert in your field.
(includes: Researching Key Events, Developing Relationships with Key Contacts, Crafting Proposals, etc.)
Certified Speaking Professional Designation Application
The Certified Speaking Professional (CSP) designation is the highest earned designation of professional achievement within the National Speakers Association. It recognizes a commitment to ongoing education, proven speaking experience and ethical behavior. The CSP is earned through a combination of professional association, professional education, professional performance and professional business management standards. If you are ready to join the ranks of professionals who have earned the CSP we can help walk you through the ins and outs of the application process to ensure that you have everything you need to be rewarded with this top honour.
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